1. Home

Creating any time, anywhere, data driven customer experiences

21 May 2014

return to the Elcom blog return to the previous page
  1. Content Type

It's the age of the digital consumer, and for businesses - marketers in particular - we need to incorporate an approach of any time, anywhere, data-driven customer experiences if we want to create customer and brand loyalty and achieve commercial success.

Most companies are undertaking some type of content marketing. How strategic this is often depends on resource, time and most importantly, budget. The Elcom Platform facilitates a more strategic approach to content marketing, driving you to consider the different persona’s or target audiences you market to, what will be of interest to them, and when and where they’ll be accessing your awesome content.

Here is how to personalise your website in under 3 minutes:



Other features/modules that support content marketing and personalisation: 

  • Marketo integration
  • YouTube connector
  • CRM integration (Salesforce, SugarCRM, Dynamics)
  • Email marketing (in-built)
  • Premium content (for membership base content marketing)
  • Content ratings
  • Content Sharing
  • Related content
  • Content expiry
  • Polls
  • Quiz
  • Forms
  • A/B testing
  • Analytics
  • Friendly URLs
  • SEO feature rich
  • User friendly content editor/document /image management functionality
  • Publish once and push to all your sites: Multi / Mobile site auto publishing

Want more information, just contact us

Other recommended articles

12 Ways to Effectively Manage a Remote Workforce

How can you create a positive organisational culture while offering staff the benefits of flexible working arrangements? We discuss how to overcome the 3 key challenges.

Elcom V11.5 is arriving early 2021!

The next major release, Elcom V11.5, is just around the corner. Driven by your advice and feedback, V11.5 is filled with new and improved functionality for publishers and end users.

How to Create a Digital Culture that Embraces Transformation

Need help overcoming cultural challenges to digital transformation? Here are 8 key formal and informal processes and structures you need to address to foster a digital culture.

Increasing Parent Engagement: Strategies for Schools and Mistakes to Avoid

How do you maintain a high level of parent engagement in a sustainable and efficient way? We discuss the common mistakes to avoid and strategies for success.

Scroll to top