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Creating any time, anywhere, data driven customer experiences

21 May 2014

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It's the age of the digital consumer, and for businesses - marketers in particular - we need to incorporate an approach of any time, anywhere, data-driven customer experiences if we want to create customer and brand loyalty and achieve commercial success.

Most companies are undertaking some type of content marketing. How strategic this is often depends on resource, time and most importantly, budget. The Elcom Platform facilitates a more strategic approach to content marketing, driving you to consider the different persona’s or target audiences you market to, what will be of interest to them, and when and where they’ll be accessing your awesome content.

Here is how to personalise your website in under 3 minutes:



Other features/modules that support content marketing and personalisation: 

  • Marketo integration
  • YouTube connector
  • CRM integration (Salesforce, SugarCRM, Dynamics)
  • Email marketing (in-built)
  • Premium content (for membership base content marketing)
  • Content ratings
  • Content Sharing
  • Related content
  • Content expiry
  • Polls
  • Quiz
  • Forms
  • A/B testing
  • Analytics
  • Friendly URLs
  • SEO feature rich
  • User friendly content editor/document /image management functionality
  • Publish once and push to all your sites: Multi / Mobile site auto publishing

Want more information, just contact us

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