Key considerations to drive customer satisfaction

As your customers interact with your brand across multiple channels, switching between digital and human interaction, the expectation of their Customer Experience (CX) is of one continuing journey, an evolving relationship with your brand that puts their needs firmly at the centre.

Customer Experience encompasses every touch point and overlays important considerations such as user experience, customer service, the sales process, and marketing/advertising from the perspective of the customer.

Tim Kirkman, Product Director at Elcom Technology, unpacks what Customer Experience means for your brand and explores important considerations leading to customer satisfaction and retention.