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Topics covered:

  1. Understand your content management system
  2. Getting more from your website
  3. Mobile sites matter
  4. Choose the right technology for your audience
  5. Power of portals
  6. Utilize your intranet
  7. Search marketing still matters
  8. Do keyword research
  9. Learn from email direct marketing
  10. Collect and analyse your data

Historically, marketers did not need to understand the technical back-end of their website or sales database, but today understanding how your content management system works and being involved in its development will give you a competitive edge.

Increase your website & intranet ROI - enhance your content marketing & distribution strategies.

Acknowledgement for their contribution and thanks:

  • Jodie Sangster, CEO, ADMA
  • Mark Halstead, CEO & Founder, iCumulus
  • Christian Bartens, CEO & Founder, Datalicious

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