Elcom, a leading Digital Experience Platform used by over one million end users, has successfully launched a new website for Sydney Church of England Grammar School (Shore), one of Australia's premier schools. The redesigned website offers a modern, user-friendly experience that effectively showcases Shore's 135-year legacy of educational excellence and its commitment to nurturing young minds, while significantly improving the decision-making process for prospective parents and staff.
The need for a website redesign became apparent as Shore recognised that their previous online presence no longer reflected the school's current identity. It also attempted to cater to all audiences, mixing information for prospective and current parents, staff and Alumni, resulting in an overwhelming experience that didn't effectively serve its purpose.
Elcom leveraged its digital experience platform to create a website that not only addresses these issues but also provides a compelling and informative experience for visitors.
The redesigned website significantly enhances Shore's ability to communicate its values, offerings, and community spirit. Through engaging storytelling and clear examples, the site conveys Shore's commitment to providing a holistic education that targets the head, heart, and soul of each student.
Sarah Taylor, Director of Community Engagement at Shore, expressed her satisfaction with the project, “After years of working with the Elcom team, our expectations were already high, and they absolutely met them. We can’t praise the quality of their work and their level of professionalism enough. They helped us deliver a website that we're very happy with. The feedback has been overwhelmingly positive, confirming that we've achieved our goal of creating a more informative and engaging online experience.”
The website overhaul focused on several key areas:
- Enhanced decision-making support: The new website offers more accurate, accessible, and relevant information for prospective parents and staff members, facilitating informed decisions about studying, living, or working at Shore.
- Immersive visual content: Integration of engaging videos and virtual tours of Shore's campuses and facilities provides a comprehensive overview of the school environment, particularly beneficial for overseas and regional families.
- Simplified navigation: The new structure makes it easier for visitors to find relevant information, with content for current community members moved to internal channels.
- Streamlined enrolment process: The redesigned site offers a more intuitive pathway for parents considering Shore for their children.
- Detailed career information: An expanded careers section offers in-depth insights into the benefits of working at Shore, showcasing the school's collaborative environment and prime locations.
- International accessibility: A planned Mandarin microsite will cater to the school's international community and support multi-generational decision-making.
Josh Anstey, Customer Solutions Director at Elcom, further adds, “Our longstanding partnership with Shore demonstrates Elcom's commitment to delivering tailored digital solutions that meet the evolving needs of the school. This project cements Elcom's position as a trusted partner for organisations seeking to enhance their digital experiences and engage with their communities more effectively.”
For more information, read the full case study.
About Elcom
For 27 years, Elcom has been driving digital transformation across medium to large organisations, helping them to achieve significant efficiencies, and cost savings. Our flagship product, the Elcom Digital Experience Platform, is the backbone of over 1,000 Intranets, Digital Workplaces, Websites and Portals, Mobile and Learning Management deployments; enabling our clients to deliver exceptional online experiences, while achieving operational and administration efficiency. Elcom is used by organisations across all industries including EMM Consulting, Inner West Council, The King’s School, Austrade, Anglican Care, FB Rice, CS Energy, Volkswagen Australia, Orica, and Forty Winks.
About Shore
As one of Australia’s leading schools, Shore has educated and nurtured young and curious minds for over 135 years. Our commitment is to ensure that every one of the students in our care receives a holistic education that helps their heads, hearts, and souls flourish.