Web standards can seem complicated. In this article, we break it down and explain web standards in plain English.
You may have heard the term Enterprise Web Content Management thrown around. What is it and why is it important? Read on to find out.
Finding the right content management system (CMS) for your needs can be the difference between success and failure. Here is a CMS checklist of key requirements to look for.
86 percent of marketers said social media was pivotal for business. Discover how a Social Feed within a CMS can contribute to business success.
Before you get started on your strategy, you need to know two key areas thoroughly in order to effectively target your users and tailor your content to suit. These are your target audience and the goals of the business.
Content and its management has become increasingly important to the enterprise in recent years. This is especially true due to the changes that we’ve seen take place over the course of the past decade when it comes to social, local and mobile (SoLoMo).
It’s that time of year again when many of the world’s leading market research companies bring out all of the statistics on the state of the market in the previous year. For marketers, this is highly useful for spotting trends across the industry and helping to further fine tune this year’s content marketing strategy.
Google has announced that changes to its algorithms are to come into play on April 21st aimed at rewarding those sites that are mobile friendly by improving rankings.
There has been a fair amount of debate surrounding which will see the biggest growth in the mobile market; webs or apps, so let’s take a look at why this might be and the differences between the two technologies.
Here are best practice tips for using video to generate leads. Read the blog.
In the Adobe 2014 Digital Marketing Optimization Survey whilst many marketers reported feeling somewhat constrained by budgets, time and skills when it came to implementing new, more evolved marketing techniques, the good news is that when it comes to personalisation, “there’s proof for their business case”.
The use of colour in web design and how certain colours can be used to evoke emotional response in the visitor
An intranet portal facilitates communication, connectivity and knowledge sharing through a personalised and secure online hub. Read the blog for more.
Content marketing is not a new concept, but it’s one that has risen in popularity in recent years alongside social media and blogging.
Our work lives are unrecognisable from just a couple of decades ago, the way we learn has changed dramatically and entertainment is wide-ranging and varied enough to keep even the most knowledge-hungry satisfied.
So what exactly is digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology and other forms of new media.
a privately maintained computer network that uses the internet to allow partial access to authorized partners, suppliers, vendors, on-road sales staff, customers and other organizations for the purpose of sharing operations and information.
Web Engagement Management (WEM) is a relatively new term that encompasses: "The process of building relationships with customers that result in them becoming ambassadors for your brand or product."
elcomCMS assists businesses that seek to capitalize on the growing mobile web usage trends. The Elcom CMS is a powerfully simple, secure and scalable platform which has the capacity to execute either One Site or Two Site Methods of mobile rendering. elcomCMS' modular system allows these two solutions to be purchased as out-of-the-box functionalities, built on the base platform.
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