Elcom Blog

Becoming a digital business that thrives in the age of Social, Local, and Mobile

We have moved into an age where many people in the western world have an internet-connected smartphone or tablet in their hands most of the time. This change in the adoption and use of mobile technology together with always on connectivity is changing the way our customers expect us to do business with them.

39 % Consider Digital Communication to be the Leading Indicator of Sustainability Performance

Is a company that has a strong corporate social responsibility (CSR) reputation more likely to be a better user of digital media?

What is Knowledge Management and Why It's Important For Collaboration and Success

What is Knowledge Management and Why It's Important For Collaboration & Success

We’ve all heard of the adage ‘knowledge is power’. This is true for the workplace as well and the reason why knowledge management is important for collaboration and success.

Top 5 qualities that every good CMS should have

Want to build a productive and engaging site? You need a good content management system (CMS) that offers these 5 qualities.

The Art of Connecting, Communicating and Collaborating with Colleagues

Discover how to connect, communicate and collaborate effectively with your colleagues.

What are Web Standards

Web standards can seem complicated. In this article, we break it down and explain web standards in plain English.

Web Content Management Explained in Plain English

You may have heard the term Enterprise Web Content Management thrown around. What is it and why is it important? Read on to find out.

CMS Checklist

Finding the right content management system (CMS) for your needs can be the difference between success and failure. Here is a CMS checklist of key requirements to look for.

How a Social Feed Can Contribute to Business Success

86 percent of marketers said social media was pivotal for business. Discover how a Social Feed within a CMS can contribute to business success.

Intranet Best Practice

An Intranet is the backbone of today's corporate environment. It is basically a form of the internet, but with limited access that is intended to be used only by the employees of individual companies. Here's what are key tips to follow.

How to Create a Content Strategy Plan

Before you get started on your strategy, you need to know two key areas thoroughly in order to effectively target your users and tailor your content to suit. These are your target audience and the goals of the business.

Content Management - Social, Local and Mobile

Strategic Content Management – Implementing in the Light of SoLoMo

Content and its management has become increasingly important to the enterprise in recent years. This is especially true due to the changes that we’ve seen take place over the course of the past decade when it comes to social, local and mobile (SoLoMo).

What-does-data-driven-marketing-really-mean-for-you

What is Data-Driven Marketing?

Data can be thought of as the lifeblood of every organisation and it can be used to the good in every business. Its power can enable us to gain a better understanding of our customers as well as better productivity and revenues.

Customer Experience and its Impact on Business

Businesses that offer a high level of customer satisfaction will reap the benefits in terms of revenue and reputation. But what makes for a good customer experience?

A Look Back at B2B Content Marketing in 2014

It’s that time of year again when many of the world’s leading market research companies bring out all of the statistics on the state of the market in the previous year. For marketers, this is highly useful for spotting trends across the industry and helping to further fine tune this year’s content marketing strategy.

Understanding Customer Experience

Consumers expect great customer service, and they expect to receive it on their preferred platform, whether that’s social media, live chat, email, SMS or phone.

Google to Introduce New Mobile Algorithms

Google has announced that changes to its algorithms are to come into play on April 21st aimed at rewarding those sites that are mobile friendly by improving rankings.

Enterprise Social Networking: What You Need to Know To Improve Collaboration & Productivity

Did you know enterprises that implement social networks and technologies can improve employee productivity by as much as 20-25%. Here's how you can start.

Mobile Web vs Mobile Apps - Which should you Develop First

There has been a fair amount of debate surrounding which will see the biggest growth in the mobile market; webs or apps, so let’s take a look at why this might be and the differences between the two technologies.

Take eLearning Mobile

mLearning is all about providing information when the user needs it wherever they may be

Why Your Business Needs an Intranet Background

Why your Business needs an Enterprise Intranet

Wondering why your organisation needs an intranet? Find out the importance of, uses, advances & benefits of an intranet for your employees & business.

Using Video to Generate Leads

Here are best practice tips for using video to generate leads. Read the blog.

Why Intranets are Key to Improving Workplace Collaboration

Move out of messy email threads to social intranet tools that will take workplace collaboration to the next level.

Personalising Your Site Content to Increase Customer Retention

In the Adobe 2014 Digital Marketing Optimization Survey whilst many marketers reported feeling somewhat constrained by budgets, time and skills when it came to implementing new, more evolved marketing techniques, the good news is that when it comes to personalisation, “there’s proof for their business case”.

The Use of Colour Psychology in Web Design

The use of colour in web design and how certain colours can be used to evoke emotional response in the visitor

Key Steps to Creating an Effective Content Strategy

According to the research, whilst having a verbal strategy in place is a good first step, it’s not as effective as a documented one.

What is an Intranet Portal

An intranet portal facilitates communication, connectivity and knowledge sharing through a personalised and secure online hub. Read the blog for more.

Edit your site from your mobile device

Responsive admin gives you a user friendly mobile experience to update your website while you’re on the go.

Creating any time, anywhere, data driven customer experiences

Creating any time, anywhere, data driven customer experiences 9.5 feature highlight: Automating content personalization and mobile device view to maximize ROI It’s the age of the digital consumer, and for businesses and marketers in particular, we need to incorporate an approach of any time, anywhere, data-driven customer experiences if we want to sell our products and create customer / brand loyalty.

Content Marketing: What is it and why is it used?

Content marketing is not a new concept, but it’s one that has risen in popularity in recent years alongside social media and blogging.

Marketing technology creates customer experiences

Marketing managers are striving more than ever to create targeted, robust and more agile marketing campaigns. To do this well, we’re seeing an increasing reliance on technology, digital channels and the integration of the two.

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