Web Engagement Management (WEM) is a relatively new term that encompasses: "The process of building relationships with customers that result in them becoming ambassadors for your brand or product."
elcomCMS assists businesses that seek to capitalize on the growing mobile web usage trends. The Elcom CMS is a powerfully simple, secure and scalable platform which has the capacity to execute either One Site or Two Site Methods of mobile rendering. elcomCMS' modular system allows these two solutions to be purchased as out-of-the-box functionalities, built on the base platform.
Thoughts and insight by Adam Lusted, Elcom's Implementation Specialist