Data can be thought of as the lifeblood of every organisation and it can be used to the good in every business. Its power can enable us to gain a better understanding of our customers as well as better productivity and revenues.
Businesses that offer a high level of customer satisfaction will reap the benefits in terms of revenue and reputation. But what makes for a good customer experience?
It’s that time of year again when many of the world’s leading market research companies bring out all of the statistics on the state of the market in the previous year. For marketers, this is highly useful for spotting trends across the industry and helping to further fine tune this year’s content marketing strategy.
Consumers expect great customer service, and they expect to receive it on their preferred platform, whether that’s social media, live chat, email, SMS or phone.
Google has announced that changes to its algorithms are to come into play on April 21st aimed at rewarding those sites that are mobile friendly by improving rankings.
Did you know enterprises that implement social networks and technologies can improve employee productivity by as much as 20-25%. Here's how you can start.
There has been a fair amount of debate surrounding which will see the biggest growth in the mobile market; webs or apps, so let’s take a look at why this might be and the differences between the two technologies.
mLearning is all about providing information when the user needs it wherever they may be
elcomCMS #1 in Overall Value in Gleanster Report
Wondering why your organisation needs an intranet? Find out the importance of, uses, advances & benefits of an intranet for your employees & business.
Here are best practice tips for using video to generate leads. Read the blog.
Move out of messy email threads to social intranet tools that will take workplace collaboration to the next level.
In the Adobe 2014 Digital Marketing Optimization Survey whilst many marketers reported feeling somewhat constrained by budgets, time and skills when it came to implementing new, more evolved marketing techniques, the good news is that when it comes to personalisation, “there’s proof for their business case”.
The use of colour in web design and how certain colours can be used to evoke emotional response in the visitor
According to the research, whilst having a verbal strategy in place is a good first step, it’s not as effective as a documented one.
An intranet portal facilitates communication, connectivity and knowledge sharing through a personalised and secure online hub. Read the blog for more.
Responsive admin gives you a user friendly mobile experience to update your website while you’re on the go.
Creating any time, anywhere, data driven customer experiences
9.5 feature highlight: Automating content personalization and mobile device view to maximize ROI
It’s the age of the digital consumer, and for businesses and marketers in particular, we need to incorporate an approach of any time, anywhere, data-driven customer experiences if we want to sell our products and create customer / brand loyalty.
Content marketing is not a new concept, but it’s one that has risen in popularity in recent years alongside social media and blogging.
Marketing managers are striving more than ever to create targeted, robust and more agile marketing campaigns. To do this well, we’re seeing an increasing reliance on technology, digital channels and the integration of the two.
Our work lives are unrecognisable from just a couple of decades ago, the way we learn has changed dramatically and entertainment is wide-ranging and varied enough to keep even the most knowledge-hungry satisfied.
So what exactly is digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology and other forms of new media.
The Definitive list of Content Management terms and definitions.
a privately maintained computer network that uses the internet to allow partial access to authorized partners, suppliers, vendors, on-road sales staff, customers and other organizations for the purpose of sharing operations and information.
Web Engagement Management (WEM) is a relatively new term that encompasses: "The process of building relationships with customers that result in them becoming ambassadors for your brand or product."
elcomCMS assists businesses that seek to capitalize on the growing mobile web usage trends. The Elcom CMS is a powerfully simple, secure and scalable platform which has the capacity to execute either One Site or Two Site Methods of mobile rendering. elcomCMS' modular system allows these two solutions to be purchased as out-of-the-box functionalities, built on the base platform.
Thoughts and insight by Adam Lusted, Elcom's Implementation Specialist
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