Accessibility is a legal requirement that all sites have to comply with and a moral requirement in that everyone should have access to the same information no matter what the state of their health.
The modern workforce has changed almost beyond recognition in recent years, thanks largely to advances in technology that allow us to connect to the intranet in different and more effective ways than was possible before.
mLearning is all about providing information when the user needs it wherever they may be
Understanding the remote workforce, and ways to improve management of remote workers
elcomCMS #1 in Overall Value in Gleanster Report
The rise of remote working, and how intranets help manage a remote workforce
Wondering why your organisation needs an intranet? Find out the importance of, uses, advances & benefits of an intranet for your employees & business.
Here are best practice tips for using video to generate leads. Read the blog.
Move out of messy email threads to social intranet tools that will take workplace collaboration to the next level.
3 Key considerations when it comes to community engagement and the power of personalisation
In the Adobe 2014 Digital Marketing Optimization Survey whilst many marketers reported feeling somewhat constrained by budgets, time and skills when it came to implementing new, more evolved marketing techniques, the good news is that when it comes to personalisation, “there’s proof for their business case”.
The use of colour in web design and how certain colours can be used to evoke emotional response in the visitor
The benefits of using video to promote thought leadership
According to the research, whilst having a verbal strategy in place is a good first step, it’s not as effective as a documented one.
HR departments are turning to eLearning to ensure that the people who work for their company have the training that they need
The benefits of implementing effective e-Learning systems in corporates and Government departments
Whilst consumers demand a tailored approach from brands, they also want privacy, so how does a brand get the balance right and ensure that the approach taken to personalisation is not considered to be a little creepy?
Have you ever considered that UX is equally important when it comes to designing an intranet?
In large organisations, such as government, education and healthcare departments, the intranet is something that naturally produces and stores a lot of content. Whilst this can lead to issues surrounding ownership and politics, there’s little doubt that the department which allows the employees really get involved is the winner.
Not only do you have an increased sense of employee satisfaction, but you also benefit from improved investment of knowledge into the organisation. It’s for this reaso ...
In this post, Elcom front end developer David Tsang introduces us to writing DRY CSS code.
An intranet portal facilitates communication, connectivity and knowledge sharing through a personalised and secure online hub. Read the blog for more.
Responsive admin gives you a user friendly mobile experience to update your website while you’re on the go.
Creating any time, anywhere, data driven customer experiences
9.5 feature highlight: Automating content personalization and mobile device view to maximize ROI
It’s the age of the digital consumer, and for businesses and marketers in particular, we need to incorporate an approach of any time, anywhere, data-driven customer experiences if we want to sell our products and create customer / brand loyalty.
Content marketing is not a new concept, but it’s one that has risen in popularity in recent years alongside social media and blogging.
As an employer, competitive advantage can be found in leveraging your existing resources more effectively. Ultimately, if you understand and manage your employees, you end up with low maintenance and high value.
Personalisation is becoming a market expectation, and as the internet opens up new markets, and offers the market more competitive options, you need to harness personalisation, not only to attract new business, but to retain your current customers.
Marketing managers are striving more than ever to create targeted, robust and more agile marketing campaigns. To do this well, we’re seeing an increasing reliance on technology, digital channels and the integration of the two.
Working culture has changed dramatically over the past decade and the intranet is all but unrecognisable compared to the days of being just a set of workstations, all able to access the company servers and send internal mail etc.
When you hear the oft-repeated phrase ‘content is King’, or one of the latest variations on it, generally it’s being referred to in terms of its use in content marketing and the quality of said content.
Our work lives are unrecognisable from just a couple of decades ago, the way we learn has changed dramatically and entertainment is wide-ranging and varied enough to keep even the most knowledge-hungry satisfied.
So what exactly is digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology and other forms of new media.
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