In June 2016 Mary Meeker's State of the Internet Report was released to the general public, and as usual contained valuable marketing insights that should be considered when planning your marketing strategy and tactics for the next year.
The 213 deck of slides available on SlideShare provides a thorough analysis of how the internet contributes and shapes the global economy. This year, there were several insights into mobile adoption trends, as well as general internet growth predictions.
Native apps are now a must-have conduit to smart device empowered audiences everywhere. But what about the mobile Web? Should marketers target this interface as a way to reach buyers? The answer is a resounding yes and here’s why.
Moving web sites from http to https is becoming more common as companies aim to improve security, and take advantage of the slight algorithm benefit that Google gives to secure sites. In the following we’re going to cover the main considerations and actions related to switching an elcomCMS managed site.
When an intranet facilitates everyday work then employees will visit regularly. And when individuals work more efficiently and effectively, organizations benefit. Productivity is increased, processes speed up, costs are reduced, risks are minimized and services are improved. A great intranet results in a 'win-win-win' situation for organizations, employees and managers.
If you haven’t already, be sure to check out our related resources. We recently published the Intranet Health Check Video, Intranet Evaluation Guide and the 6 Step Guide for a Social Intranet Business Case. When performing an intranet health check, following these steps will ensure the best results.
Find out what customer experience (CX) really means, and how you can improve CX within your organisation. Read the blog post.
Elcom’s Intranet Evaluation Guide has been designed to help you choose the right intranet by outlining the six key elements of making a buyers decision, ensuring you find an intranet that meets your organization’s needs. This article will outline the fifth & sixth elements to continue to guide you during your intranet decision.
This article will outline the third & fourth elements to continue to guide you during your intranet decision.
Social intranets for business provide a modern framework for employees to do their jobs efficiently and encourage engagement and communication in both the physical and digital workplace. The success of an intranet determines the success level of client service.
A key aspect of successful intranets is the ability to support mobile users. With the growing number of people telecommuting, traveling for business and working from remote locations, a mobile-friendly intranet is integral not optional. Here are eight reasons why your intranet must be mobile-friendly.
Using Google Analytics with your intranet (internal website) is easier than you think. We'll cover how to set up analytics on your Elcom intranet.
What are the most popular communication tools used? What trends will change organisation communication? Read the article to find out.
Through six stages our new eWorkbook details the individual steps you need to take towards developing a good business case for a social intranet, and gives relevant tips and tricks to help you achieve this goal. This blog post will go through the fifth and sixth stages.
One of the most important factors in prudent data collection is the proper integration and standardization of said data. Without organising customer data properly it may become impossible to efficiently examine data in order to help determine/influence further business practices.
What makes the perfect landing page to drive action on mobile
Our eWorkbook, 6 step guide for a social intranet business case, is an insightful methodology which aims to provide readers with a comprehensive guide to establishing a compelling business case for their social intranet strategy. This blog post is the third in a series of four, discussing some of the most important items within the guide.
Our eWorkbook, 6 step guide for a social intranet business case, is an insightful methodology which aims to provide readers with a comprehensive guide to establishing a compelling business case for their social intranet strategy. This blog post is the second in a series of four, discussing some of the most important items within the guide.
Want to start building a business case for a social intranet? Read the blog to find out more.
Employee collaboration is key to improving productivity. But where do you start? Here's what you need to know to hep employees to collaborate effectively.
A key goal of intranets today is to streamline company processes to ensure efficiency of the workforce. For every 1% increase in employee engagement, the ROI for social intranets increased by 100%. Here are the intranet social tools you need to consider.
Social media has changed many aspects of our working lives. Here's what you need to know about using social media in intranets.
More than four out of five consumers believe personalization has at least some influence on what they purchase so start customizing content today
In a world of seemingly limitless digital content, marketing managers need to offer more personalised – and hence relevant – content to keep people coming back and engaged while visiting a Web property. But what does personalization mean beyond marketing parlance? Let’s take a look at a few practical steps content managers can take to give a Web sit ...
Collating and presenting data in such a way that it’s understandable and useful to the end user is no longer the complex process that it once was. Modern intranet dashboards are capable of pulling both historical and real time data from various sources in order to display it in a visual manner that provides insights.
A few short years ago it was thought that mobile and tablets would eventually replace desktop and laptop PCs altogether. This may very well happen in coming years, as more productivity-centred tablets appear on the market. For the most part however, at work we tend to use more than one device to access all manner of tasks. And employees expect to be able to do this with little in the way of fuss, especially since BYOD took off.
Few things are more crucial to the success of a business than efficiency. Wasted resources, time and effort are a drag on both productivity and profits. Discover how to use team workspaces with social features to improve collaboration and productivity, via an intranet or similar solution.
Managing risk while building a digital business is an important skill for organizations to develop, and agile governance is a business discipline that is evolving to address this need. However, it is ultimately the responsibility of the executive team to ensure that risk is managed effectively to protect both the business and its customers in the changing digital landscape.
How employee engagement can improve morale and company productivity.
Start taking advantage of online forms and automated workflows to improve efficiency and productivity.
Collaboration has been described as “the essence of team work and probably the most important reason businesses build teams in the first place.” In this article, we look at key challenges and strategies to overcome them, as well as enterprise collaboration tools to help your organisation.
We are in the midst of a major shift in consumers’ expectations. This includes how and when consumers expect to be able to access goods and services. Today the emerging baseline expectation from customers is that they will interact with a company and its products on their own terms.
We have moved into an age where many people in the western world have an internet-connected smartphone or tablet in their hands most of the time. This change in the adoption and use of mobile technology together with always on connectivity is changing the way our customers expect us to do business with them.
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