Ever felt like keeping everyone in the loop at work is more of a puzzle than a process?

You're not alone. 

This guide dives into the world of internal communications, exploring both the tried-and-true methods and the emerging trends that are reshaping how we connect with our teams.

Whether you're refining your current strategies or scouting for new ideas to enhance team collaboration, you'll find plenty of insights and practical tips.

What is Internal Communications?

When we talk about internal communications, we're referring to the practices and tools that an organisation uses to communicate with and share information among its team members.

Think of it as the central nervous system of a company, transmitting messages from the brain (leadership) to all the other parts of the body (departments, teams, and individuals). It’s more than just sending emails or posting announcements on the company intranet.

It involves a range of internal marketing strategies and platforms designed to foster collaboration, boost morale, and align everyone with the company’s goals and values.

While it often falls under the responsibility of communications teams, internal communications is an integral part of the entire business, and everyone from leaders to frontline site managers are involved in this process.

Why is Internal Communications Important?

Now, why should you care about internal communications?

The value here is massive and often underappreciated. Effective internal communications ensure that everyone is on the same page—literally and figuratively. When teams understand their roles and the bigger picture, it decreases confusion and ramps up efficiency.

It also helps in building a connected workforce where members feel valued and heard.

This isn’t just about avoiding the mishaps that come from poor communication, such as project derailments or mixed messages about company policies. It's about leveraging clear, consistent communication as a strategic tool to enhance employee engagement, drive operational success, and maintain a harmonious workplace culture.

Types of Internal Communications

There are various types of internal communications. Here are the most common:

Formal Communications

Formal communication is the backbone of company messages. This includes structured documents like company policies, procedures, official announcements, and performance reviews.

These communications are often delivered through emails, memos, or dedicated communication platforms and play a critical role in maintaining transparency and consistency across the business.


The main challenge with formal communications is to make sure it is both engaging and comprehensible to every employee, regardless of their position or department. Otherwise, employees might perceive formal communications as impersonal or bureaucratic, which can diminish their impact.

There's also the risk of over-reliance on email, which can lead to important messages being buried in an overcrowded inbox. Worse still, if some employees don't have company email addresses and receive communications to their personal emails, they're likely to tune out from these messages.

Best Practices

  • Clarity is Key: Keep the language clear and jargon-free to ensure messages are easily understood.
  • Multi-Channel Distribution: Use a mix of media – videos, intranet posts, and even physical notice boards – to capture the attention of different audiences within the business. 
  • Feedback Mechanisms: Incorporate easily ways to capture immediate feedback within the communication tools (like surveys or quick polls embedded in emails or on intranets). This allows for a quicker assessment of how the information is received and any areas that might need further clarification.
  • Segmentation and Personalisation: Tailor messages such as intranet content to different groups to to keep it relevant and reduce overload. Personal touches, even in formal communications, can increase engagement.
  • Visual Aids: Incorporate visuals such as infographics and charts to make complex information more digestible and engaging.

Informal Communications

On the flip side, informal communications are the day-to-day interactions that occur naturally among team members. This includes conversations by the water cooler, instant messaging chats, and less structured team meetings.

These interactions are crucial for fostering a positive workplace culture and can lead to innovative ideas and solutions.


The casual nature of informal communications can sometimes result in misunderstandings or the spread of unofficial or incorrect information. Conversely, important information can be forgotten or not shared with all relevant parties.

Additionally, remote or hybrid work models can limit these types of interactions, potentially leading to feelings of isolation among team members.

Best Practices

  • Promote a Culture of Openness: Encourage leaders and managers to participate in informal chats, which helps in breaking down hierarchical barriers.
  • Integrate Technology: Use collaboration tools like Slack or Microsoft Teams to keep remote team members connected. Also, use technology to capture important notes or action items from informal meetings, ensuring they are documented and actionable.
  • Creating Informal Spaces: Designate physical and virtual spaces that encourage informal interactions, such as casual breakout areas in offices or virtual “coffee corners” where employees can gather to chat about non-work-related topics.
  • Regular Check-Ins: Implement regular, informal catch-ups to keep the team engaged and informed, ensuring no one feels out of the loop.

Cascading Communications

Cascading communications refer to the structured flow of information from the top management down through various hierarchical levels until it reaches all employees.

This method is commonly used for communicating strategic decisions and ensuring alignment across all levels.


As information cascades down the hierarchy, there can be significant delays before it reaches the lower levels.

The "telephone game" effect is also a significant risk here, where the message gets diluted or altered as it passes through various levels of management. This can lead to inconsistencies and confusion among the staff.

This is especially true for organisations with a large frontline staff working across various locations where management need to rely on site managers to relay information.

Best Practices

  • Clear Messaging: Use simple, clear language that is less prone to misinterpretation as it passes through various levels.
  • Verification Steps: Incorporate checkpoints where recipients confirm the accuracy of the message received.
  • Direct Access: Occasionally allow lower-level employees to receive information directly from top management to reduce filtering and delays.
  • Implement Digital Tools: Implement digital communication tools that allow for real-time updates and direct communication channels from top leadership to all employees, minimising delays and alterations.
  • Reinforcement Through Multiple Channels: After the initial cascade, reinforce the message through multiple channels, such as Q&A sessions, webinars, or even informal meet-ups, to clarify doubts and solidify understanding across all levels.

Project-Based Communications

Project-based communications are specific to particular projects or initiatives. They focus on aligning team members' understanding and activities towards achieving project objectives.

These communications are dynamic, adjusting to the project lifecycle and the diverse roles of the team members.


Project teams often include members from various departments who may not be used to working together or communicating effectively across functional boundaries. 

Also, maintaining coherent and timely communication within diverse project teams, especially when members are spread across different locations or time zones, can be challenging. 

Best Practices

  • Central Communication Hub: Use a project management tool that serves as a centralised hub for all communications, document sharing, and progress tracking. This ensures that everyone has access to the same information and can see updates in real-time.
  • Tailored Communication Plans: Develop communication plans that are tailored to the needs of the project, specifying how often updates will be given, who will receive them, and through what channels.
  • Regular Updates: Establish a routine for regular updates and checkpoints to keep everyone on track.
  • Inclusive Meetings: Ensure that meetings are inclusive, allowing for input from all project stakeholders, which enhances engagement and accountability.
  • Encourage Cross-Functional Engagement: Organise regular cross-functional meetings and workshops to build rapport among team members and ensure alignment. Hosting face-to-face or virtual meetings can enhance understanding and cooperation across different departments.

Crisis Communications

Crisis communications are crucial in times of emergency or when handling sensitive issues that could impact the company’s reputation or operations.

These communications must be handled with urgency and precision to mitigate impacts effectively.


Rapidly distributing accurate information can be difficult in a crisis, especially when the situation is evolving quickly. There's also the risk of spreading panic if not handled correctly.

Managing how the crisis is perceived by external parties, including the media, customers, and partners, is crucial and can be challenging, especially in a digitally connected world where news spreads rapidly.

Best Practices

  • Regular Updates: Keep stakeholders updated regularly to prevent the spread of rumors and maintain confidence among employees.
  • Pre-crisis Planning: Develop comprehensive crisis communication plans that include potential scenarios, predefined response teams, and templated messages to expedite communications during actual events.
  • Clear, Consistent Updates: Ensure that all communications are clear, consistent, and accurate. Update regularly to avoid the spread of misinformation and speculation. Use all available channels to reach relevant stakeholders effectively.
  • Post-crisis Analysis: After managing the immediate crisis, conduct a thorough review of the response process to identify what worked well and what could be improved.

Feedback Communications

Feedback communications involve the exchange of feedback between employees and management.

This type of communication is essential for continuous improvement and personal development within the company and help to foster a culture of openness.


In some workplaces, feedback, particularly criticism, may be viewed negatively, making it difficult to establish a robust feedback system.

Collecting feedback is one thing; ensuring it leads to meaningful change is another challenge altogether. Feedback must be actionable and lead to visible improvements to motivate continuous participation.

Best Practices

  • Constructive Approach: Encourage a positive approach to feedback, focusing on improvement and solutions rather than criticism.
  • Follow-up: Make it a habit to follow up on feedback, demonstrating its value and ensuring actionable outcomes.
  • Structured Feedback Mechanisms: Implement structured feedback systems such as 360-degree feedback, regular performance reviews, and real-time feedback tools. These mechanisms should be standardised across the business to make sure everyone receives and gives feedback regularly.
  • Training on Feedback Delivery and Reception: Provide training to all employees on effective feedback techniques, focusing on how to give constructive feedback and how to receive and act upon feedback positively.
  • Transparency in Feedback Processes: Make the feedback process transparent and integrate it into the daily operations of the organisation. Publicly recognise and reward changes made as a result of feedback to highlight its value and encourage ongoing participation.

Future Trends in Internal Communications

The way we communicate company-wide is constantly evolving, especially with rapid technological advancements. Let’s take a peek at some emerging trends set to improve internal communications and shape how we stay connected with our teams.

1. AI and Automation

Imagine having routine updates, reminders, and even personalised messages handled automatically by smart systems. That's where we're heading with AI and automation. These tools aren't just about efficiency; they help tailor communications to individual preferences and analyse engagement levels to tweak strategies on the fly.

Tip: Start simple with AI tools that can automate basic communications and gather insights on engagement. It’s about enhancing personalisation without the heavy lifting.

2. All aboard the EXP Train

Employee Experience Platforms (EXPs) are the new kids on the block, promising a one-stop-shop for all workplace needs. From chatting with colleagues to accessing pay slips or personal development tools, these platforms integrate everything into one seamless experience.

Tip: Choose an EXP that fits like a glove with your organisational needs and culture. It should be intuitive, customisable, and, importantly, a hit with your team.

3. Mobile Messaging on the Move

With more employees working off-site, whether from home or halfway across the world, mobile communication is becoming indispensable. It's all about ensuring that everyone, regardless of location, stays in the loop effortlessly.

Tip: Ensure your communications are mobile-friendly. Think about rolling out a mobile app or a responsive website that employees can access for all their work-related updates and interactions.

4. Video and Interactivity for the Win

Nothing beats video for making complex info digestible and engaging.

Expect to see more videos for internal announcements, training sessions, and even CEO updates. Plus, interactive features like polls and surveys are great for sparking engagement and gathering instant feedback.

Tip: Incorporate more videos and live streams into your internal communications. Use interactive elements to make communication a two-way street, keeping everyone active and involved.

5. Prioritising Privacy

As we lean more on digital tools, securing sensitive information is key. Expect a stronger focus on protecting privacy and ensuring that communications are safe from prying eyes.

Tip: Regularly review your security protocols and ensure all communication platforms meet the latest security standards. It’s about keeping everyone safe, not just compliant.


Mastering internal communications might seem like an endless parade of incorporating the latest tools and technologies. But at the end of the day, effective communications will always be about the end user. That is, making sure that whatever way you choose to communicate with employees resonates with them.

For a deeper exploration into enhancing your internal communications with effective strategies and fresh perspectives, make sure to visit our detailed guide here: Internal Communications Best Practices.

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