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How to Effectively Measure Mobile Intranet Success

by Siv Rauv

23 Nov 2016

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Last Updated: June 2019

Being able to access the intranet on a mobile device with an optimised experience can be exceptionally valuable, especially for employees who are not based in offices and don’t have access to PCs or laptops during the day. Mobile offers a great way to access the intranet for anyone located in retail units, factories, out in the field, on the road or on site at clients' premises.

Effectively Measure Intranet Success

Because mobile usage is still emerging, many metrics will concern the overall proportion of employees who are accessing the intranet through mobile devices compared to the desktop, and whether this is beginning to grow. Useful insights can also be gained by breaking down these statistics into different areas, such as where users are based and which sections of the workforce they belong to.

It’s also interesting to investigate if there are any significant differences between mobile and desktop access. For example, do those accessing from mobiles look more or less at news compared to those viewing from the desktop? This gives insight into what services to offer via mobile.

There is also valuable information to glean from which devices and browsers users are accessing your intranet with. Are they using an Android, iOS or Windows device? Is it from a smartphone, a tablet or something else between?

If applicable, are they accessing your intranet through a browser or an app? And are they using a corporate or employee-owned device? Knowing this data can help you to target efforts to optimise the mobile experience for all employees, and not just those who own one type of device. The table below gives you insights to help you start effectively measuring intranet success.

Effectively Measure Intranet Success Table

Tips and tricks

  • Mobile access is a growing area for most organisations. If your initial mobile access statistics are quite low, don’t despair!
  • To ramp up success, when measuring mobile intranet data, compare the percentages of devices accessing the intranet and the percentages of devices used by employees. If they don't align there may be an underlying issue with access from one type of device.
  • In your intranet satisfaction survey, gather feedback about mobile use. Getting employee feedback on this emerging area of use is valuable.

Mobile access to the intranet frequently happens from within the office, for example, using a tablet in a meeting. If your location metrics can or satisfaction surveys can ascertain how often this is happening, it can help to influence the intranet content that you make available for employees.

Measuring Intranet Success Guide and Workbook

For more information on how to improve intranet ROI while maximising workforce efficiency, read our Ultimate Guide to Measuring & Improving Intranet Success.

Measure and Improve Intranet Success - Blog Banner

 

The guide outlines what you should be measuring with a focus on 7 different areas:

1. Usage
2. User satisfaction
3. Engagement and participation
4. Mobile usage
5. Usability and productivity
6. Impact on other channels
7. Organisational KPIs

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