Effective communication within a company isn’t just about keeping everyone in the loop—it's the glue that holds the team together. While periodic staff meetings play a crucial role in real-time engagement, not all information can be relayed in this format—especially in our fast-paced work environments.

This is where an internal newsletter steps into the spotlight. An internal comms newsletter offers a versatile platform to disseminate important information, celebrate milestones, and bolster company culture, all while reaching every employee in a personal and direct manner. Whether you're sharing success stories, updates, or strategic insights, a well-crafted company newsletter can enhance transparency and inclusivity across all levels of your business.

Today, we’ll explore the essentials of how to create an internal newsletter that not only informs but engages your employees. From what to include in a company newsletter to the finer details of how to create a company newsletter for employees, we'll cover everything you need to ensure your newsletter is eagerly anticipated, not just routinely glanced at.

What is a Company Newsletter?

A company newsletter is a regularly distributed publication aimed at keeping employees informed about various aspects of the company's operations, achievements, and culture.

what is a company newsletter

It serves as a critical tool in internal communications strategies, providing a consistent and reliable source of information tailored to the interests and needs of the internal audience.

Typically, it includes updates, upcoming events, employee milestones, and other relevant content that enhances connection and engagement within the company.

Why Have a Company Newsletter: 5 Amazing Benefits

There are several reason why you should consider having an internal newsletter for employees:

  1. Improves Employee Engagement and Morale. An internal comms newsletter can significantly boost employee engagement and morale by recognising individual and team achievements and keeping everyone informed about company news and events. This regular acknowledgment not only motivates employees but also makes them feel valued and a part of the company's successes, encouraging a more engaged workforce.
  2. Fosters a Sense of Trust and Community Among Colleagues. Sharing information transparently through a company newsletter helps build trust within the workplace. It creates a shared understanding of company goals and challenges, which fosters a stronger sense of community. This communal feeling makes employees feel more connected with their colleagues and the broader organisation, enhancing teamwork and collaboration in the workplace.
  3. Keeps Everyone Aligned with Company Goals and Values. Regular updates through a newsletter ensure that all staff members are aligned with the company’s strategic direction and core values. This alignment is crucial for maintaining consistency in actions and decisions across different levels and departments within the organisation.
  4. Facilitates Better Information Flow Across Departments. In larger organisations or those with multiple locations, keeping everyone on the same page can be challenging. Using a company newsletter as an internal communication hub bridges these gaps by disseminating information equally to all employees, regardless of their department or geographic location. This ensures everyone has access to the same information and updates, promoting a unified approach to internal communications.
  5. Enhances Company Culture. Newsletters can also play a significant role in reinforcing and enhancing the company culture. By regularly sharing stories that highlight the company’s values in action, celebrating new hires, and discussing the impact of community involvement, newsletters help to cultivate a positive work environment that supports a vibrant and inclusive company culture.

Related reading: How to Improve Communication and Collaboration in the Workplace

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What to Include in a Company Newsletter

Trying to figure out what to put in a company newsletter? Crafting an engaging company newsletter involves more than just filling space. It's about creating a balanced mix of content that informs, celebrates, and motivates your employees.

Here’s a structured approach to what you should include in your company newsletter to maximise its impact and relevance: 

  1. Introduction
    Begin with an introduction that provides a quick recap of significant happenings since the last issue. This section should set the tone for the newsletter, highlighting major achievements or changes within the company that affect your team. It's an opportunity to reflect on recent successes or learnings and preview what’s coming up in the edition.
  2. Company Updates
    This segment should cover important news, such as corporate wins, significant milestones, or strategic decisions that impact the company and its employees. It's essential to communicate any changes that employees need to know about, including updates on business growth, expansions, or shifts in company policies. Keeping everyone informed not only enhances transparency but also helps in aligning the workforce with the company's current state and future direction. Additionally, updates on collaboration activities for employees can be highlighted to encourage team building and foster a unified workplace.
  3. Employee Spotlight
    Personalise your newsletter by featuring an employee spotlight section. Celebrate personal milestones like birthdays, welcome new hires, and applaud recent promotions. This section can help humanise your newsletter, fostering a stronger connection among employees and promoting a culture of recognition and appreciation. Highlighting diverse roles and achievements from different departments can also enhance interdepartmental understanding and respect.
  4. Upcoming Events
    Keep everyone in the loop about upcoming events such as outreach programs, team-building activities, professional development workshops, or social contests. This not only ensures greater participation but also builds anticipation and excitement. Announcing these events well in advance allows employees to schedule accordingly and fosters a sense of community and teamwork.
  5. Notable News and Trends in Your Industry
    Provide insights into relevant industry news and trends that could influence your company. This section can include analyses on how specific industry changes are expected to impact the company and its strategies. It's a valuable way for employees to stay informed about the industry landscape, which can enhance their work and strategic thinking.
  6. Conclusion
    Wrap up the newsletter with a summary of the key points discussed and a call to action. Encourage feedback by including a survey link or a suggestion box where employees can express their thoughts on the newsletter or the topics covered. This feedback is crucial for continuously improving the content and ensuring that it meets the needs and interests of your staff.

GJK Facility Services, for example, share a lot of important milestones on their intranet.

GJK Case Study Mobile News

How Long Should My Newsletter Be?

Determining the ideal length of a company newsletter can be somewhat elusive, as there's no one-size-fits-all answer. It largely depends on the amount of relevant information you have to share and how frequently you publish. A monthly newsletter might be longer because it covers more time and activities, while a weekly update could be succinct, focusing on immediate news and events.

The key is to ensure that every piece of content adds value and maintains the reader’s interest without overwhelming them. Always aim for clarity and brevity—communicate essential information and keep engagement high without diluting the content with unnecessary fillers.

Other Useful Sections

If you find your newsletter feels a bit on the lighter side or you simply want to enrich it with more diverse content, consider adding some of these sections:

Personal Shares from Employees

Invite employees to contribute personal stories or achievements that might interest their colleagues. This could include volunteer experiences, personal milestones like completing a marathon, or unique hobbies. This content not only makes the newsletter more relatable but also strengthens connections between team members by sharing a more personal side of their lives.

Career Development Opportunities

Include information about upcoming seminars, workshops, or available training resources that can aid in professional growth. Highlighting these opportunities not only informs employees of ways they can develop their skills but also reinforces the company’s commitment to their career development.

Details on Referral Programs

If your company runs employee referral programs, detailing them in the newsletter can boost participation. Explain the benefits and procedures for referring potential hires. This section can serve as a reminder and motivator for employees to help attract talent to the organisation, potentially earning rewards for successful referrals.

Content Recommendations

Share a curated list of content recommendations such as podcasts from industry experts, educational videos, or must-read articles. This can help employees stay ahead of industry trends and continue learning in an informal setting. It’s a great way to foster a culture of continuous improvement and intellectual curiosity.

Answers to FAQs Submitted from the Last Survey

Address common questions or concerns that arose from feedback in the previous newsletter's survey. This not only shows that management listens and responds to employee feedback but also helps clarify common uncertainties or company policies, enhancing transparency.

How to Write a Company Newsletter for Employees: Pointers for Success

Creating an effective company newsletter that captures attention and engages employees is an art that combines good content with strategic execution.

Here are some tips to maximise the impact of your company newsletter:

How to write a company newsletter for employees

1. Entice Your Readers Through Visuals

  • Incorporate appealing visuals like images, infographics, and charts to break up text and add interest. Visuals can help illustrate points more effectively and make the newsletter more engaging.
  • People retain visual information better than text alone, which can make your newsletter more memorable and improve the retention of the information shared.
  • Consistently using your company’s branding and aesthetic in visuals can reinforce brand identity and create a more professional appearance.

2. Stick to a Consistent Production Schedule

  • Establishing and adhering to a regular schedule, whether monthly or quarterly, sets expectations for when employees can look forward to receiving updates. This regularity builds a routine and can increase readership over time.
  • A consistent schedule demonstrates reliability and planning, which can enhance the perceived credibility of the newsletter.
  • Intranet software with a newsletter module helps to manage the content creation process more efficiently, allowing time to gather quality content and reduce last-minute rushes.

3. Craft Strong and Compelling Subject Lines

  • The subject line is your first and often only chance to capture the interest of your readers. A compelling subject line increases the likelihood that the newsletter will be opened and read.
  • Make sure the subject line accurately reflects the content, which helps in setting the right expectations and builds trust with your audience.
  • Use creative, action-oriented language or interesting teasers that pique curiosity without being clickbait.

4. Use Clear and Concise Language

  • Keeping language simple ensures that the newsletter is accessible to all employees, regardless of their department or seniority level.
  • Clear communication prevents misunderstandings and keeps your employees engaged with the content without requiring them to decipher complex jargon or overly technical terms.
  • Concise language respects the reader’s time, delivering value without unnecessary verbosity, which is especially important in a busy work environment.

5. Segment Content When Appropriate

  • Segmenting content to target different departments or roles can make the newsletter more relevant and engaging for specific groups within your company.
  • Personalised content increases the relevance and engagement levels, as employees feel that the communications are directly applicable to their roles or interests.
  • It prevents information overload by ensuring employees only receive news that is pertinent to them, making the newsletter more efficient and valued.

6. Encourage Interaction and Feedback

  • Invite employees to interact with the content through polls, surveys, or comment sections. This not only makes the newsletter interactive but also gives employees a voice, increasing their investment in the content.
  • Feedback can be instrumental in continuously improving the newsletter. Understanding what works and what doesn’t from the employees’ perspective helps tailor future issues to better meet their needs.
  • Facilitating a two-way communication channel helps foster a stronger community feeling within the company, as employees see their input being valued and acted upon.

Key Takeaways for Your Next Company Newsletter

Throughout this guide, we've explored the elements that make a newsletter not just informative but engaging—introducing a mix of personal, professional, and industry content to enrich your team's work experience. We discussed the importance of a consistent schedule, visually appealing formats, and the art of crafting content that resonates on a personal level.

Remember, your company newsletter is more than a tool for information; it's a reflection of your company's culture and a platform for fostering a community. By implementing the tips provided, you can enhance engagement, improve morale, and keep everyone in the loop with developments both within and outside the company.

As you refine or kick off your own company newsletter, an internal communications intranet like Elcom can simplify the distribution and enhance the reach of your carefully crafted content.

To make the process even easier, Elcom offers a custom newsletter module designed to streamline your internal communications.

Elcom Custom Newsletters

With flexible templates, easy-to-use design tools, and personalised content options, you can create engaging newsletters tailored to your audience in no time.

Here's how it works:

Elcom Custom Newsletter Details

Whether you're looking to improve communication or enhance employee engagement, Elcom’s custom newsletter module is the perfect solution to help you reach your goals. For more insights on how it could work for you, book a free demo.

For further insights and best practices on internal communications, be sure to check out our comprehensive guide: Internal Communications Best Practices. Enhance your strategy and ensure your internal communications foster a truly collaborative and informed workplace.

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