A Digital Experience Platform (DXP) is a more recent term in the digital landscape. It’s often presented as an evolution of the standard Content Management System (CMS) such as WIX or Hubspot, offering a broader range of capabilities designed to manage and deliver personalised experiences across various digital channels. DXPs tend to focus on creating a cohesive customer journey, integrating with various digital tools and channels.
However, it is important to note that the modern, modular and enterprise CMS can fulfil the same needs as a DXP.
For instance, a modern CMS can also data from that website to personalise user experiences, deliver event and learning management modules, integrate with e-commerce systems, and provide comprehensive analytics.
Both platforms are not just about managing content; they're about creating a cohesive, interactive, and personalised journey for each user. They enable businesses to not just inform, but to engage, interact, and learn from their audience.
For more details, read the detailed guide.