The Challenge
Raine & Horne’s workforce numbers around 3000 people, ranging from Gen Y to retirement age, and their offices sell residential, rural and commercial real estate.
Serviced by 30 staff in the Sydney-based corporate office, the use of digital technology to communicate with each individual was imperative.
Key challenges included the need to reach each person in every franchise and ensure uptake of the latest information and marketing materials.
Email was seen as spam and the old intranet was full of out-of-date content with many paths to find it, causing much confusion.