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Selleys Trade

Selleys Trade, as part of the Orica Group, is a manufacturer and distributor of high quality products for the building trade and industry. Selleys has been able to outperform in the global competitive market through its high specification standards and quality manufacturing processes.


screenshot of Selleys Trade website
We always leave Elcom feeling inspired.Marketing Manager - Orica

The Requirement

Selleys Trade needed to re-brand the Selleys trade site to have a consistent look and feel to the Selleys retail site and a Content Management System (CMS) enabling the content on the website to be easily managed.

Other requirements of the Selleys Trade project included:

  • Search engine optimisation for the trade product range
  • Improved ability to manage content on the website
  • Improved presentation of Selley’s trade products
  • Improved communication of technical data for trade users
  • Overall trade range re-branding, in what was largely a neglected area of Selleys

The Solution

Elcom worked closely with Selleys representative to develop a clear understanding of what Selleys would like promoted via the website. Elcom implemented its Enterprise Content Management System (ECMS), CommunityManager.NET and a range of modules to fulfil the requirements of Selleys Trade.

The creation and configuration of a newsletter facility to allow easier communications and promotions of products to trade users was implemented through CommunityManager.NET. The implementation of technical data in PDF form via the website enables easier access for trade users to necessary information.

The solution Elcom provided to Selleys Trade also included:

  • Centralised promotion of trade products, grouping related products
  • Implementing techniques to improve search engine optimisation
  • Implementing solutions that will provide easier site maintenance to Selleys staff

The Benefits

As a result of Elcom’s solution of CommunityManager.NET for Selleys Trade there have been the following benefits:

  • Greatly enhanced presence of Selleys trade products via the internet
  • Increased product information for Selley's trade users
  • Reduced cost and increased time efficiencies to update and maintain the trade website by Selleys staff
  • Improved communications to Selley's trade users via a newsletter facility
  • Improved targeted marketing to Selley's trade representatives
  • Improved promotion of Selley’s marketing campaigns
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