Australand

The Requirement

Australand recognised that a new system was required to ensure the business remained a leader in the property and housing industry. Australand’s previous website did not fulfill the business requirements of allowing the stakeholders to maintain and promote their property portfolios to their target audience.

Australand required a property management and content management system that would enable multiple users to update pages on the site facilitating the increased promotion of their portfolio. The system required strategic and efficient management of workflow and content.

The Australand site required a system that would provide reliable and strategic user management, so that administration could authorise various stakeholders to access and edit different pages on the site.

These requirements included:

• Providing a system that would become the primary communication tool for all stakeholders interacting in the business
• Property/Asset Management module to list individual properties for sale as well proper provision of improved information services at reduced costs using a managed subscription to electronic newsletters.
• Facilitation of the management of all facets of the internet site including content and design.
• Ability to control a website and an extranet from a single administration facility
• Multi-dimensional security and access levels

Elcom Technology’s CommunityManager.NET was able to meet these requirements whilst exploiting the many modules available to provide the Australand system with better functionality.

The Solution

The solution was to create a real-estate portal for the business having extranet and intranet functionality.

Elcom’s CommunityManager.NET allowed for the easy access and editing of content by authorised users. The security and user access controls ensured that data integrity and information privacy was at its highest standard.

DESIGN

The Australand site evolved into a ‘portal’ enabling the quick navigation throughout the site. The Elcom design team architected a wireframe of the entire site and produced a series of conceptual designs based on best practice usability and modern look and feel. This resulted in the stylish, uniformed colour system that assisted the user in distinguishing the area of the site they were navigating through.

DEVELOPMENT

Elcom’s development team developed a Property / Asset management module to cater for the needs of Australand. This was achieved through requirements workshops, documented and designed functionality, and quality assurance implementation; on time on budget.

The Benefits

COMMUNICATION

• Investors interested in the business gained fresh market information
• Premise of having fresh and updated information leads to an increase in the ability to communicate with shareholders and general market in a timely manner.
• Suppliers, employees, and potential business partners were able to find more information about the business and engage in them

MARKETING / SALES TOOL

• Residential, Commercial & Industrial and Investment Properties can be promoted and given greater exposure.
• Increased awareness and sales of properties due to high internet traffic

OPERATIONAL BENEFITS

• Reduces costs associated with managing web content

Elcom’s successful understanding and execution of the project has revolutionised the way Australand operates in the online world, by providing a unique solution, on time, on budget.