Another Lend Lease site has gone live today.
As you may know, Elcom has been working with Lend Lease to build all their community sites around Australia (there's twenty of them currently being developed). Varsity Lakes is the third to go live recently, and is a good example of the community involvement that Lend Lease is fostering.
Take a look at the site and you'll get the idea. Instead of just building houses & apartments and then going into marketing overload, Lend Lease have taken the proactive approach of building an entire community. It's an interesting concept, and for me (biased as I am - they are our client after all) a commendable one. It has a wonderful, inclusive feel.
Their About us page gives the overview of how they approach community. It's a free membership site, with a ton of links, resources, maps, business directories, safety campaigns, weather forecasts and more. It kinda makes me want to live in an area like that.
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