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Summary
Austrade wanted a content management portal from which it could launch its main site as well as satellite sites as and when needed. The content management system needed to be flexible enough to allow the sites to look and feel different from one another not just by colour and graphics but by menu types, page layout, css selection, and by the use of tickers and banners. In addition each site’s style had to be “enforceable” on the content creators. Elcom met this challenge by using its flagship product Community Manager.NET and exploited the versatility inherent in its plug in modules. |
The client
Austrade - The Australian Trade Commission – is a statutory authority within the Department of Foreign Affairs and Trade. Its purpose is to assist Australian companies to win business for their products and services on overseas markets and to this end it has representations in more than 50 countries including Australia. Austrade not only offers advice, market intelligence and support to Australian businesses wishing to sell their products and services internationally it also provides assistance with overseas investment and joint venture opportunities.
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The situation
The Austrade web portal needed to be capable of spawning satellite sites with distinct identities as and when needed. These identities, once created, needed to have their styles enforced on content creators. The sites also had to have a wide range of functionality including: searching, version control, banners, business matching, events management, form creation, mailing lists, workflows, site personalisation and more.
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The challenge/business requirements
Elcom’s challenge was to provide a wide enough range of flexible options to allow the sites to be distinctive and to enable these options to be “locked in” so that content creators could not breach the site specific styles. The sites needed a variety of functionality including:
- Content creation and workflow
- Secure membership and personalisation
- Version control
- Web statistics over all sites
- Multi-site management
- Search facility
- Banners and tickers
- Style libraries and flexible menu controls
- Event management
- Business matching
The solution
The Austrade Portal and satellite sites use the Community Manager.NET platform and the following modules:
- Multi-site
- Form creator
- Accessibility compliance
- Workflow
- Security/Membership
- Mailing list/email marketing
- Business matching
- Calendar and event management
- Web statistic
- Audit trail
- Image database
- Site personalisation
- Multiple menus
- Style sheet library
- Image and text ticker
- Corporate compliance
The business benefits
- More efficient management of multiple sites
- Ability to easily create new and distinctive sites whenever needed and to enforce the style parameters
- Easy content creation within allowed style parameters
- Improved access to business information
- Improved customer satisfaction through personalisation
- Access to the solution anywhere, anytime
- Improved dissemination of information of export related information
- Improved event management and promotion
- Improved document management and control
- Stable, reliable, secure and versatile technologies
- Highly functional application that can be leveraged in the future through the use of plug-in modules
The technology
- Microsoft Internet Information Server
- Microsoft SQL Server
- Microsoft web development tools
- Elcom's Community Manager.NET
The sites
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